Hi there! How are you?
I have just finished Paloma Navio 's brand board :-) and I wanted to share it with you.
I have followed Fiona Humberstone's book guidelines "How to style your brand", really helpful with plenty of good advice and tips.
She prompts you to identify your brand with a season, according with its character and goals. Mine was clearly autumn with hints of summer, as what I wanted was:
-To provide a warm and cosy feeling (autumn)
-Have an urban and lively style (back in town with new projects in the autumn)
-Be fresh, elegant, delicate and inspirational (summer)
This process is particularly helpful when choosing a colour palette, main typography, illustrations, patterns, etc, for the brand.
Anyway, here it is, I'm very happy with this step, it has helped me to clarify lots of concepts and goals about my business, and also to give a consistent shape to this new website, together with the rest of the media sites, brand stationery and shops. Now it's time to carry on :-)
Welcome to Paloma Navio's blog.
Here you will find different watercolour and illustration tutorials along with daily moments of happiness and my latest artwork.
Enjoy and stay in touch!!
Copyright Paloma Navio
Any artwork shown on this blog is property of Paloma Navio, unless otherwise stated.
Small excerpts, pinned images and links may be used, provided that clear and full credit is given to Paloma Navio with appropriate and specific direction to the original content.
A wide range of products from mugs, T-shirts, cards, notebooks, etc, with illustrations based on my watercolour paintings